Traditional indigenous Latin American culture in the globalization process from the perspective of ethnocentrism

Abstract

In the context of increasing globalization, Latin America finds itself amid a clash between modernization driven by the West and traditional indigenous culture. For a long time, Europe, from an ethnocentric perspective, has maintained prejudices against the indigenous culture of Latin America, attempting to judge and shape Latin American society through Western standards. However, many concepts from indigenous culture, such as respect for nature, the importance of ecological balance, and the idea of harmonious coexistence, are being recognized as valuable resources and guides to address the environmental and social problems the world faces today. This article aims to systematically analyze the challenges and conflicts faced by indigenous Latin American culture in the globalization process, focusing on two key traditional concepts: the “Pachamama” philosophy and the “Buen vivir” vision for harmonious development.