Competitiveness situation of small and medium-sized enterprises (SMEs) in Valle de Ángeles, from the perspective of knowledge management.

Abstract

The results of this study correspond to a quantitative, cross-sectional, correlational, empirical research, with a non-experimental design, because the variables were not manipulated. Its main objective is to analyze the situation of the Competitiveness of the small and medium handicraft enterprise in the Municipality of Valle de Ángeles, Francisco Morazán, Honduras in the month of March 2020, from the perspective of Knowledge Management. Establishing the relationship that exists between the levels of competitiveness and knowledge management of this handicraft sector. The results were obtained through the application of a structured interview to a sample of 30 owners of craft enterprises, who were randomly selected. From the results, 86.67% of the handicraft SMEs do not plan strategically to achieve a competitive advantage, due to the low level of knowledge management, which is empirical evidence that knowledge management facilitates the development of a sustainable competitive advantage. 80% indicate not having assignments and responsibility in the process of storage and maintenance of knowledge, likewise 66.67% indicate being in total agreement that the use of available knowledge is encouraged, but in spite of the above, only 50% apply knowledge to improve and innovate the work. It was possible to establish that there is a significant correlation between knowledge management and competitiveness. It is hoped that these results will allow the incorporation of strategies for the adequate management of knowledge that will contribute to improve the competitive level of the artisanal sector.