SICA Communication Strategy:

Notes from the General Secretariat.

Abstract

THIS ESSAY IS A TESTIMONY OF AN INTERNAL DEVELOPMENT PROCESS OF THE SICA GENERAL SECRETARIAT, FOCUSED ON THE RESIZING OF OPEN COMMUNICATIONS, BOTH AT THE LEVEL OF THE SECRETARIAT ITSELF, AS WELL AS AT THE SYSTEM LEVEL, FROM AN INTEGRAL PERSPECTIVE. THROUGH THIS ESSAY AND ICAP MAGAZINE, THE AUTHOR PUTS HIS PRACTICAL EXPERIENCE, HAVING BEEN DIRECTOR OF COMMUNICATIONS AND PUBLIC RELATIONS OF SICA, AT THE SERVICE OF THE CENTRAL AMERICAN AND NON-CENTRAL AMERICAN COMMUNITY, HIS KNOWLEDGE OF SICA AND OF THE SUBJECT ITSELF, DEMONSTRATING THE VITAL IMPORTANCE OF ASSERTIVE COMMUNICATIONS AND HOW THEY SHOULD BE INSERTED IN SUCH AN AMBITIOUS AND HOLISTIC SCHEME AS SICA.